I design brand identities and the systems that keep them working. Visual guidelines teams actually use. Design decisions built into tools. Brand logic that doesn't need constant supervision. Most recently at Riverty, but I've done this across sectors – from industry to cultural institutions, government to fintech. The tooling changes. The challenge stays the same.

Typography is where my attention goes first – the spacing, the rhythm, the details most people won't notice but everyone feels. That precision carries through to everything. The systems hold because the craft is there. Some of the work got awards (Red Dot, German Brand Award Gold). Most of it just ships and does its job. Which is the point.